Caley George

Director of Marketing

Born and raised in Western Canada, where he learned to ski, bike, climb—and of course skate—Caley George migrated west to experience the stunning natural environments of the left coast. Starting out as a ski tech and bike mechanic, he climbed the outdoor industry ranks from running the logistics of a global guiding operation to spearheading athlete team management and brand content development for Eddie Bauer. During his two decades in the industry he has been personally guided by one objective—share this world and help get folks outside.

On the content side, Caley has worked with media powerhouses from Red Bull, TGR and Outside Magazine to core endemic outlets such as Level 1, Duct Tape Then Beer and The Ski Journal. He effectively wrangled a 32-person team of world-class skiers, alpinists, anglers and adventurers, guiding them in generating inspiring content from around the globe while enabling and orchestrating more than 50 global expeditions in locations from Alaska to Everest.

Driven by a variety of pursuits that occasionally match the season, Caley is a passionate skier who alternates between quad laps with his family and chasing storm cycles to Revelstoke, Whistler, Bend or Tahoe. He is an enthusiastic, but highly mediocre, angler who has seen some big fish swim past and a cyclist who once pedaled across Oregon on a whim. He believes in keeping wilderness wild. He, his wife Alyssa and his two children—Felix and Skylar—live with a garage full of gear at the end of the paved road in North Bend. His dog Miller is most at home running loose at either the pump track or in Alpental’s lot 4.

Q: Whats your nickname?
A: CG

Q: Go to post bike ride meal?
A: Tacos and beer

Q: Whats your dream adventure destination and why?
A: I’d love to adventure through New Zealand with my family, sampling some fine ski lines, great bike culture and world class fishing.

Q: Best “so there I was moment” in the outdoors?
A: I once radioed in a helicopter to buzz some fellow heli skiers. So theres that.

Q: Two favorite pieces of gear?
A: My Simms Guide wading boots and my Red bike I built a long time ago.